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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Mad Men – Season One DVD

Set in New York City, in 1960, Mad Men explores the alluring and ego-driven "Golden Age" of advertising where the concept is "sell, sell, sell", and nothing is ever what it seems. Don Draper is a master at his craft (and ladies man), who really knows how to get the…

By Tim Jacobsen
mad-men-dvd
Transportation
2009 Yamaha Star VMAX

Rip the streets apart as you burn down the highway like you mean business. The light aluminum frame will feel like you are coasting on air, while the Monocross suspension will help ease the pain of the broken asphalt. A five spend transmission with hydraulic clutch makes it that much…

By Tim Jacobsen
yamaha-vmax-bike
Home
Lexon Jet Clock Radio

Throw your regular alarm clock out the window, and get a hold of this Jet Clock Radio. With its ultra cool design, this clock can be as much as a decorative object in your household as a piece of art. Wake up in style!

By Tim Jacobsen
Lexon-Jet-Clock-Radio
Fashion
Harry Winston Opus 8

Separate the hours and minutes and enjoy time a little more with this beautifully designed Men's watch. Displayed in a 3D style, you will see the hours popping up to alert you of the time. All you have to do is wind it up and the magic begins. Get your…

By Tim Jacobsen
harry-winston-opus-8-watch
Transportation
Element Carbon Fiber Skateboard

Glide down the pavement in the lightest skateboard around. The carbon fiber base combined with the helium filled interior keep you skating on air. The selectively harvested woods are covered in trippy black and white designs, which make it all the more appealing to the eye. Tricks have never felt…

By Tim Jacobsen
element-skateboards-push-po