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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
I-Gucci Watch

Don’t let the fancy Gucci label fool you; this watch is anything but boring or pretentious. With its stainless steel case and black rubber strap with black dial, it screams chic and cool, while still being unique to your sense of style.

By Tim Jacobsen
I-Gucci-Watch
Fashion
Speedometer Watch

Rubber tires? Check. Speedometer? Check. The only thing missing with this cool watch is a steering wheel, gas pedal and the revving sounds of the engine. Designed for the auto racer at heart, watching the time go by looks fast and furious in this speedometer watch. Crank up the MPH…

By Tim Jacobsen
speedometer-watch
Audio
Crank Solar Powered Radio

Small and compact, this radio is so easy to carry you will always keep it with you just in case. When the power goes out, you can stay connected with civilization and know what to do by cranking energy into the radio. One minute of cranking will get you almost…

By Tim Jacobsen
crank-solar-powered-radio
Accessories
Recycled Tin Mirror

Check out yourself, and a collection of recycled tin cans from all over the world with this unique, one-of-a-kind mirror. Hang it on the wall and stare in amazement at the hundreds of logos that represent cultures from various parts of the globe as they surround your face. Colorful and…

By Tim Jacobsen
recycled-tin-mirror
Entertainment
Modern Guilt – Beck

Beck, the original “Loser”, keeps his unique musical talent alive with Modern Guilt. Offering 10 new songs that span the realm of humor and social outlook, you will be sure to enjoy the teaming up with Danger Mouse to bring you his best work since 2006. You will love listening…

By Tim Jacobsen
beck-modern-guilt