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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Bad Tattoos Book

Tattoos can be a unique way of expressing yourself, and decorating your own body. However, let’s face it, some people abuse this idea. From the wacky, to the poorly done, to downright awful, explore this book of bad tattoos to be entertained at just how crazy some people are. Maybe…

By Tim Jacobsen
bad-tattoos-book
Transportation
Corbus Skateboards

These boards are made to fit your image. Forget stamping your favorite graphic design on the bottom of a plain old skateboard. Jump on a one-of-a-kind Corbusboard and be unique. These boards are constructed out of aluminum, providing a durable yet light-weight mode of transportation. Board in style, you’ll look…

By Tim Jacobsen
corbus-skate-boards
Clothing
Xara iPlay Jacket

Listening to your ipod on the go just got a whole lot easier. This XARA iPlay Jacket will allow you to feel warm and protected from harsh weather, and also give your ipod a safe place to be when you’re out doing all of the things you need to be…

By Tim Jacobsen
Xara-iPlay-Jacket
Gear
TaylorMade Monza Rossa Spider Putter

Increase your short game with the TaylorMade Monza Rossa Spider putter, designed to compensate for an off center stroke. The moveable weight technology strategically displaces the weight around the head of the club, giving you that extra umphh when you need it. Very light in your hands, you won’t even…

By Tim Jacobsen
taylormade-rossa-monza-spider-putter
Audio
Dr. Dre Beats Headphones

Want to get your hands on the most advanced headphones, that have been in development for three years? Well, Dr. Dre and Monster are releasing them to Apple and Best Buy stores soon. They may seem a little pricey but these babies will give you recording studio sound, and are…

By Tim Jacobsen
dr-dre-beats-headphones