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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
Nike Heritage 2i Chrono PU Watch

Nike doesn’t just do it for sneakers. This chronograph watch is a part of their unique line of sports oriented timepieces. Taking the classic look of a stopwatch, they have transformed it into a good looking wrist attachment. A simple look, it will accessorize all of your workouts nicely, and…

By Tim Jacobsen
nike-heritage-2i-chrono-pu
Accessories
Vibram Five Finger Men’s Classic

Protect your feet while enjoying the feeling of being barefoot. These are perfect for outdoor sports, allowing you to have the gripping power of your toes and still keep you covered. Before you know it, normal footwear will feel second best. Wear them whenever you want to be barefoot, but…

By Tim Jacobsen
vibram-five-finger-footwear
Entertainment
StumbleAudio

Join the revolution and discover new, exciting music with your friends. With over 2 million songs within a variety of channels to “stumble” upon, you will never get bored of the same repetitive play lists. Invite your pals to join, and share your favorites with just a click of the…

By Tim Jacobsen
stumble-audio
Fashion
The Man Can

Got a guy friend who needs a little groomin? Drop a subtle hint by giving him The Man Can. Sure, he might give you the finger at first...but he'll be thanking you later when the ladies are on him like ugly on an ape. The Man Can includes 1 Very…

By Tim Jacobsen
man-can
Fashion
BALL Engineer Master II Diver TMT Watch

This is the must have watch for every active outdoorsman. Built for the roughest conditions, it can withstand temps from 40 below to well over 100 degrees Fahrenheit. It even has its own thermometer to give you an accurate temperature reading. The scratch resistant carbon coating will keep it looking…

By Tim Jacobsen
ball-engineer-master-diver