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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
Welder K25 Crono Watch

There may be nothing more beautiful than the union of two metal parts. Welding is undisputedly a masculine activity and the Welder K25 Crono Watch is both masculine and beautiful. Instantly its size and bold rubber strap set it apart from lesser watches. Its sleek steel casing coupled with its…

By Cool Material Guest
welder-watch-k25
Audio
Sony iPod/iPhone Clock Radio

We promote the importance of a good all-in-one gadget, so it's no surprise we've got our eyes on the Sony ICF-CD3iP iPod/iPhone Clock Radio. Charge your iPod or iPhone, playback MP3s, pop in a CD, set dual alarms on both the docking station and your apple device simultaneously… and of…

By Cool Material Guest
sony-iphone-clock-radio
Audio
Altec Expressionist Bass Speakers

Don't clutter up your workspace with clunky speakers and a huge subwoofer shaking your at your feet. The Altec Expressionst Bass Speakers have a subwoofer built right into their base. With a sleek aesthetic design and specially engineered 1.5" speaker drivers, they will not only compliment a contemporary workstation but…

By Cool Material Guest
altec-lansing-expressionist-speakers
Fashion
TIC Chronograph Watch

Style and function meet with Italian designer Piero Lissoni's TIC Chronograph Watch. It's available with a white face and genuine leather strap or a black face and stainless steel bracelet. It records up to 60 minutes and features a stainless steel case and 3ATM water resistance.

By Cool Material Guest
tic-watch-chronograph
Gear
Sea-Doo Seascooter Explorer

Clearly, the Sea-Doo Seascooter Explorer was made with the underwater delivery boy in mind. Those pretentious deep-sea researchers won't know what hit them when they're paying full price for their pizza when you deliver it within 30 minutes at a depth of 50m and a speed of 3.3 mph. And…

By Cool Material Guest
sedoo-seascooter-explorer