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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Cameras
VholdR Wearable Camcorder

It's no secret that you're an awesome guy who does awesome things, but wouldn't it be great to get it all on camera? The VholdR Wearable Camcorder records 2 hours of TV quality audio and video and can be mounted to a helmet, ski poles, steering wheel, oars, etc. It's…

By Cool Material Guest
vholdr-wearable-camcorder
Food
WrenchWare

We've always lovingly referred to a strong manly set of silverware as eating tools, but never did we dream of eating with ACTUAL tools. Throw out your old flimsy silverware and replace them with WrenchWare. The set comes in its own heavy duty ABS "tool box".

By Cool Material Guest
wrenchware
Home
Case Dining Table

So you live in the city in a humble, but pretty cool apartment, and you want to bring a lady friend over for dinner. The problem is, your living room and kitchen are… well, the same room. My friend, this is why the case dining table exists. Enjoy a nice…

By Cool Material Guest
case-dining-table
Accessories
Huf Dr Romanelli Collaboration

Even good ol' boys want to be hip. That's where the collaboration between HUF and Dr Romanelli comes in. The canvas workboots and hunting caps are high quality and stylish without being snooty and pretentious. And country really meets urban with the skateboards—you won't be able to tell if these…

By Cool Material Guest
canvas-workboot
Home
Pirate Pillow Cases and Throw Pillows

Egyptian cotton? Throw Pillows? These aren't things guys care about... oh wait, did you say pirates? We're listening. Transform your bed or couch into a vessel on the high seas with skull and cross bones pirate pillow cases and throw pillows.

By Cool Material Guest
skull-pillowcases