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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Debrett’s Guide for the Modern Gentleman

Be the man your momma hoped you'd be with Debrett's "Guide for the Modern Gentleman." This tome covers everything you'll need to clean up your act, including advice from leading experts on all aspects of life, including city living, traveling, wine, tailoring, grooming, golf, and tons of stuff in between.…

By Cool Material Guest
debrettsguide
Clothing
RuckJack

Lighten your load with RuckJack, an innovative jacket that transforms into a rucksack. Simply close the transformation zip from back to front, attach the sleeves to the main body with clips, and shut the rucksack with the drawstring. Perfect for any on-the-go outdoor enthusiast.

By Cool Material Guest
ruckjack
Accessories
Hard Cards

Hard Card creators Randi Rulayne Picarelli and Stacey Leigh Rifkin sum up their line of special greetings with a rather unorthodox outlook: "We are tired of pretending that we’re happy about your babies, thrilled you’re turning another year older, or that we actually care about your problems." We couldn't agree…

By Cool Material Guest
hardcards
Accessories
Cassette Mirror

Sure, you're Mr. Cutting Edge now - with your MP3s and iPods - but you're not foolin' anyone. Especially those friends you use to pick up in your T-topped IROC-Z, metal-band hair blowin' in the wind, Bon Jovi blasting from dashboard. But with Umbra's limited-edition Cassette Mirror - lined with…

By Cool Material Guest
cassettemirror
Entertainment
“Emergency: This Book Will Save Your Life”

Forget Bear Grylls. It's author Neil Strauss who will teach you the survival skills required to navigate the 21st century. After the last few years of violence and terror, of ethnic and religious hatred, of tsunamis and hurricanes – and now of world financial meltdown – the author, like most…

By Cool Material Guest
emergency_neilstrauss