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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Accessories
Action Bronson and New Balance Team Up on the New Baklava Sneaker

Action Bronson is a modern-day Renaissance Man. From rapping to wrestling to hosting various food-related television shows, Bronson's talents, seemingly, know no bounds. And now we can add shoe designer to the list. The latest venture for Bronson includes a collaboration with New Balance on their popular 990 model. Dubbed…

By Brett Braley
Bronson-7
Entertainment
TRUFF x The Super Mario Bros. Movie

The internet's favorite hot sauce company has teamed up with a pair of Italian plumbers for a new multimedia collaboration. TRUFF has just announced a limited edition set of hot sauces made in honor of the upcoming Super Mario Bros. Movie. This set is packaged in a collectible VIP gift…

By John A. Paradiso
Mario-Truff-2
Accessories
Nike’s Latest Air Max Sneakers Are the Wardrobe Update You’ve Been Looking For

Adding any pair of Nike Air Max sneakers to your wardrobe is a definitive style upgrade anyway you look at it, but this particular pair is a spring style wardrobe upgrade to write home about. These Air Max Pulse sneakers pull inspiration from the London music scene to bring an…

By Pat McLaughlin
9dbd80b5-889e-4558-9949-1f506654fb23
Misc
Stinger Has All the Electronic Upgrades Your Jeep, Truck or Off-Road Vehicles Need–at a Discount

The first thing you do after buying a Jeep / truck or any other off-road vehicle is start a list of all the upgrades you're going to do.  Your new favorite ride needs a head console setup as advanced as the phone in your pocket, and that's where Stinger Electronics…

By Pat McLaughlin
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Features
This American Single Malt From a Luxury California Whiskey Brand Is the Perfect Special Occassion Bottle

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Some names in whiskey are famous because they’re plastered right on the bottle—Evan Williams, Jack Daniel’s, Elijah Craig, and so on. Other names are famous in a more subtle…

By Nickolaus Hines
wolves-single-malt-lot-1