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Is Williamsburg the Most Underrated Golf Destination in America?

More than a dozen championship courses, legendary designers, great resorts, and plenty to do after 18 holes make a compelling case.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Home
Brook & Hunter Mo-Tool Axe

We've shown you our fair share of multi-tools with built in screwdrivers, knives, can openers, and all of that, but usually they're pocket knives, not pocket axes. The Brook & Hunter Mo-Tool Axe combines your average all-purpose survival tools with construction tools like an axe, hammer and wrench. If you…

By Cool Material Guest
Brook-Hunter-Mo-Tool-Axe-th
Food
Great Moustaches Mug

Behind every great mustache there's a great man. Brush up on your mustache history with the Great Moustaches Mug. The cup honors 14 of the greatest mustaches of all time including Shakespeare, Einstein, Dali and Groucho Marx. Grow your own ‘stache and be proud to get coffee in it every…

By Cool Material Guest
Great-Moustaches-Mug
Home
Creative Space

Creative Space: Urban Homes of Artists and Innovators showcases the weird, obscure, mundane, and occasionally downright insane decorating intricacies of the world's artists, designers, writers, filmmakers... basically the creative collective. Francesca Gavin (the photographer) uses her sense of urban exploration (Remember, it's only trespassing if you don't have a camera.)…

By Cooper Fleishman
creativespace
Home
Black & Decker MSW100 Ready Wrench

If your socket set never left your workshop you wouldn't have a problem, but the second you or the Mrs. take it out to work on the car or put together a piece of furniture, all of those bits slowly start to disappear. That's the brilliance of the Black &…

By Cool Material Guest
Black-Decker-MSW100-Ready-Wrench
Entertainment
People Of Public Transit

Is that T-Pain's hair? Samberg's nautical themed pashmina afghan? No, it's People Of Public Transit - the latest in what is sure to become a long list of websites inspired by People Of Walmart. Public Transit is cheap and convenient - it's a public, chauffeured booze cruise. You know, for…

By Cooper Fleishman
ghillie