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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Home
Shop Rag Kit

Modern cars just don't provide the same greasy experience as the classic so these cool graphic shop rags might actually stand a chance of staying in decent shape for a while. But if you work on old cars or even want a cool car related dinner napkin then you should…

By Cool Material Guest
Shop-Rag-Kit
Clothing
Defyance Insubordinate Softshell Jacket

The Defyance Insubordinate Softshell Jacket doesn't falter when it comes to quality or style. Resisting water, wind and cliché mens fashion, it promises to keep your warm with an understated cool. The emboss pattern adds just enough character to break away from the military style of the softshell without declaring…

By Cool Material Guest
Defyance-Insubordinate-Softshell-Jacket
Entertainment
SuicideGirl’s Fight Club

The first rule of Fight Club: You do not talk about Fight Club. Unless of course you're the Suicide Girls, in which case you should talk about AND photographically document it. Missy did just that. You may have heard of SuicideGirls (unless you are referring to the girls themselves it's…

By Cooper Fleishman
missyfight
Entertainment
Underground Signs

We've all wanted to take a little piece of New York home, especially those iconic Helvetica subway signs. We were never cunning enough to get one down before the fuzz chased us over the turnstile, so we've resigned to the fact that we'll just never be that hip. But Underground…

By Cool Material Guest
underground-signs
Fashion
Stark PH5029 Palindrome TOO Black Watch

If you generally find multi-time zone watches to be far too busy and overbearing then you'll enjoy the refreshing simplicity of this sleek little number from Stark. The Stark PH5029 Palindrome TOO Black Watch features two timepieces inside a sharp stainless steel case with only beveled circles, an x and…

By Cool Material Guest
Stark-PH5029-Palindrome-TOO-Black-Watch