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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Cameras
Pentax Optio I10 Digital Camera

Don't be fooled by its cool retro facade, the Pentax Optio I10 just looks like it needs film. This slim little piece of photography nostalgia features a 12.1 megapixel sensor, a built-in imaged stabilizer and a 2.7 inch LCD screen. The Pentax Optio I10 Digital Camera also features filters to…

By Cool Material Guest
Pentax-Optio-I10-Digital-Camera
Clothing
Penfield Lockwood

Penfield is at the top of the pile when it comes to outdoor clothing that you can - and should - wear to the bar after a hard day of spelunking, rock-climbing, urban exploring, or whatever your outdoor sport du jour is at the moment. The Lockwood weatherproof field jacket…

By Cooper Fleishman
penfield
Accessories
Stone Island Shadow Bagjack Messenger

If Shia LaBeouf was rocking The Stone Island Shadow Bagjack Transformable Messenger Bag there would have been two reasons to see Transformers. Giving one to Jack Bauer would immediately stop all the questions about why such a bad ass has a "man bag." This bag has so many features and…

By Cooper Fleishman
stoneisland
Clothing
Dive Bar Shirt Club

Sooner or later, the allure of all the fist-pumping, club going, Vodka whatevers wears off and you just want to enjoy a nice cold (cheap) beer at a local joint. In order to commemorate these events (or perhaps to inspire new ones), a group of adventurous young individuals set out…

By Cooper Fleishman
dive-bar-t-shirts
Accessories
John Varvatos Chuck Taylor All Star Multi Eyelets

The Chuck Taylor All Star Multi Eyelets we showed you recently quickly became our new favorite sneakers for their laid back, yet unmistakable design. Since then John Varvatos has impressed us again with a new style that we had to share. The black/white/olive color with a hatched pattern replaces a…

By Cool Material Guest
Chuck-Taylor-All-Star-Multi-Eyelets