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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
Assholeology

Chris Illuminati is an asshole. No, seriously. If admitting you're an asshole is truly the first step, then he is an apt teacher (His name is technically listed third, so maybe he's just the ta.) in assholeology. The book which he co-wrote boils down being an asshole to a science;…

By Cooper Fleishman
assholeology
Entertainment
Zombieland

Just trying to survive, and maybe find some Twinkies, is tough in a post-apocalyptic zombie infested world, but it kind of makes sense that of all the people who survive the zombie apocalypse it would be an introverted paranoid geek like Columbus (Jesse Eisenberg) and a badass unpredictable redneck like…

By Cool Material Guest
Zombieland
Accessories
Jonathan Adler Hashish Candle

There are few pairings more unconventional than a man and a candle (except maybe Lady Gaga and clothing). Being a man and owning candles is a tightrope that few men can walk. You either end up with something that smells like patchouli or Bath & Body Works and you're already…

By Cooper Fleishman
Jonathan-Adler-Hashish-Candle
Accessories
Float Magazine Rack

The handful of magazine subscriptions that are still in publication deserve a bit more dignity than a pile under the coffee table. After all these are the best of the best... GQ, Esquire, okay and that one we just read for the articles. The Float Magazine Rack organizes 12 of…

By Cool Material Guest
Float-Magazine-Rack
Entertainment
American Apparel Wants Your Butt

We want your butt, we really do. But American Apparel wants it more. In a move that is sure to contribute more to unemployment than anything the President has (or will) do, American Apparel has launched a contest to find the "Best Bottom In The World" and they want you…

By Cooper Fleishman
americanapparelbutt