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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
To A Tee: KidRobot

Founded by Paul Budnitz, KidRobot is a premier designer of limited edition toys and apparel. A cocktail of urban street style and pop art, the line collaborates with artists specializing in graffiti, fine art, fashion, graphic design and music. The result is a collection of tees that boast fun graphics,…

By BSacco
to-a-tee-kidrobot
Clothing
Hello Rewind Recycled Tee Laptop Sleeve

Bro, we know it's your favorite shirt, but you gotta let it go. Chicks don't dig guys who wear t-shirts with holes and let's face it, you're really a 2X now anyway. We know that tee is hilarious but it can still make you laugh every day when you're using…

By Cool Material Guest
Hello-Rewind-Recycled-Tee-Laptop-Sleeve
Entertainment
The Survivors Club

You may already be a part of the Survivors Club and not realize it. Survivor and author Ben Sherwood interviewed people who have survived situations ranging from animal attacks to concentration camps. The Survivors Club: The Secrets and Science that Could Save Your Life uncovers what it takes to be…

By Cool Material Guest
The-Survivors-Club
Accessories
Rebicyclist Tire Belts

To go with your collection of bicycle inner tube belts check out Rebicyclist Tire Belts. Each belt made by environmentally conscious bike enthusiast Julien Jaborska uses different types of tires for unique looks. Choose a belt based on the type of bike you ride or based on the style, from…

By Cool Material Guest
Rebicyclist-Tire-Belts
Fashion
MIH Watch

Beautifully minimalist, the MIH Watch by Christian Gafner is streamlined and... we’ll just come right out and say it—it’s damn sexy. Not only the epitome of stunning Swiss design, it's the official watch of Musée International d‘Horlogerie (MIH), the international museum of watch making in La Chaux-de-Fonds, Switzerland. Designed to…

By Cool Material Guest
MIH-Watch