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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
Rhoda Perdition Greeting Cards

Rhoda Perdition makes greeting cards. And puns. They get away with it because their puns are backed up with art reminiscent of some combination of Tank Girl and Aqua Teen Hunger Force. Fortunately for you, Rhoda Perdition Greeting Cards are now available through Etsy. The traditional hallmark of special occasions…

By Cooper Fleishman
Rhoda Perdition
Home
Reclaimed Gym Floor Coffee Table

Depending on which side of the line you were on come dodgeball time, gym was either the most satisfying or most terrifying part of your day. To this day, the squeaking of gym shoes on a basketball court probably brings back memories, some of which were good. Now you can…

By Cooper Fleishman
Reclaimed Gym Floor Coffee Table
Audio
iHome iA5 iPhone Alarm Clock

If you're anything like the guys at Cool Material, you have problems getting up for work after a long night filled with Red Bull, women, and liquor. But no more because now there's an app for that. The iHome iA5 Alarm Clock starts as your average iPod dock (which you…

By Cooper Fleishman
iHome iA5 iPhone Alarm Clock
Home
Ghost In The Machine

The collision of art and music can result in a lot of things - drug fueled trips down the yellow brick road, pools of vomit, and - occasionally - something actually worth hanging on your wall. Erika Iris Simmons art is definitely the type that you're going to want to…

By Cooper Fleishman
Ghost In The Machine1
Gear
Brook Farm U-Lock Holster

You could make a case for spurs or big ass bucket hats as the most manliest accessory ever, but you would be wrong. Next to a Harley or a blond (you can't wear these, they don't count), it's definitely the holster. Even without anything inside, the holster has a way…

By Cooper Fleishman
Brook Farm U-Lock Holster