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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Redline 2010 Urbis Bike

Is the Redline 2010 Urbis expensive? Probably. Does it look fantastic? Definitely. Will it do 0-60 in 3 seconds? We're inclined to say no, but without a speedometer we can't confirm or deny. What we can tell you is that this is the Ferrari of bikes and it comes complete…

By Cooper Fleishman
Redline 2010 Urbis Bike
Entertainment
Pearl Jam vs. Ames Bros: 13 Years of Tour Posters

You might not have heard of Ames Bros, but you've definitely seen some of their work. With clients like Mini, ABSOLUT, Billboard, Random Huge Name, AOL, and Pearl Jam, Ames Bros is almost impossible to ignore. Those Pearl Jam posters (from concerts you don't remember) that sell for shitloads on…

By Cooper Fleishman
Pearl Jam vs Ames Bros 13 Years of Tour Posters
Fashion
Good Wood Necklaces

This just in, wooden necklaces aren't just for Catholics anymore - at least not when they're from Good Wood. Combining classically manly stuff with military and pop culture influence never looked so good. At less than $50 a pop, you can keep the wood on your body and some dollar…

By Cooper Fleishman
Good Wood Dog Tags
Home
Byrd Harp Tool

This isn't your Boy Scouts Swiss Army knife. Rather than going all Victorinox (jack of all trades, impossibly difficult to use) Byrd opted to focus on eight key functions - screwdrivers, punch, auger, tack hammer, saw, file, and most importantly in our opinion, bottle opener and cork screw. No, it's…

By Cooper Fleishman
Byrd Harp Tool
Clothing
Reigning Champ Heathered Zip Hoody

Hoodies are a dime a dozen these days, but it's hard to get good quality in a simple color like black or gray with all the Ed Hardy, bedazzling, and flames floating around. Hailing from our neighbor to the north, the Reigning Champ Heathered Zip Hoody looks good and keeps…

By Cooper Fleishman
Reigning Champ Heathered Zip Hoody