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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Accessories
Anchor Necklace

The CXXVI Anchor Necklace is the epitome of old world quality. Each steel necklace is heated in a coal forge and hand hammered on a 130 year old anvil the same way someones grandfathers grandfathers grandfather did it over a century ago. Then its lightly coated with beeswax to preserve…

By Tim Jacobsen
anchor-necklace
Accessories
Armed Notebook – Revolver

If you're anything like us, your brain is a revolving door of thoughts and ideas. If you don't write the important stuff down you're just going to forget it. You need a durable notebook that accurately conveys the importance of the plans for world domination contained within. Made of PVC,…

By Tim Jacobsen
revolver-notebook
Drinks
Wisteria Metal Twelve-Bottle Carrier

Whether your mom told you or not, there's a few things you have in common with the milkman. The most important of which is actually not your heritage - it's your love of bottle-toting hardware. Wisteria is tapping into this with their Metal Twelve-Bottle Carrier so you can get twelve…

By Cooper Fleishman
Wisteria Metal Twelve-Bottle Carrier
Computers
BP Custom Woodworks Hard Drives

While we're lucky to live in a time full of modern wonders (like internet porn and sexting) we don't get why everything has to be made out of shiny plastic. That's why whenever we get the chance we skin our favorite gadgets in wood—even our external hard drives. BP Custom…

By Cool Material Guest
BP Custom Woodworks Hard Drives
Link Roundups
Jacques: The Sports Issue, Trailer 2

There are few things more satisfying than watching a woman handle balls (even if it's only bowling), except when she's super hot and she's half-naked. We introduced you to JACQUES on paper before, and then again when they started making videos, but the The Sports Issue, Trailer 2 is a…

By Cooper Fleishman
video-Jacques-The-Sports-Issue-Trailer-2–th