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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
Cadence Wrist Rocket

From Flavor Flav and his "necklaces" to Patek and their gargantuan wrist monsters - watches are all getting to the point where they can only be described as huge. Unfortunately, we don't all get paid to do nothing, so we'll have to go with extra large courtesy of the Cool…

By Cooper Fleishman
Cadence Wrist Rocket
Home
PocketToolX The Piranha Multi-Tool

We're always down for a good multi-tool, but it seems like so many of them have too many attachments that don't even do anything. But the Piranha Multi-Tool by Pocket Tool X does it all without excessive add-ons thanks to it's clever (not to mention awesome looking) design. It's made…

By Cool Material Guest
pockettoolx-piranha-570
Transportation
1978 Puch Board Track Racer

Do it yourself generally results in one of two things: a trip to the dumpster or calling a professional. But every once in a while something (like your kegerator) gets created that will make other men shed a tear or two of joy (but only on the inside). The 1978…

By Cooper Fleishman
78-puch-board-track-racer
Fashion
Dwatch

Buyer's remorse is the unfortunate consequence of most transactions - whether it's the ridiculously expensive car (should have gone with the leather) or the tv (should have waited for the third dimension). In the case of DWATCH, you only have yourself to blame. You pick the case, face, numbers, band,…

By Cooper Fleishman
dwatch-570
Accessories
Tipton Eyeworks Glasses

They say that beauty is in the eye of the beholder. If that's the case, than you're probably looking at yourself in the mirror wearing a pair of Tipton Eyeworks Glasses. While they would still look great if they were your average acrylic frames, they're not. They're vinyl - recycled…

By Cooper Fleishman
Tipton Eyeworks Glasses