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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Home
Master Jack Armchair

We might all be loyal to the Stars N' Stripes, but there's something that the Union Jack has in spades  that our flag just doesn't - style. The Union Jack is the style equivalent of a British accent - you can get away with whatever you want as long as…

By Cooper Fleishman
Master Jack Armchair
Entertainment
Chalkboard Globe

Remember Czechoslovakia? Yeah, neither do we. Outside of that mandatory history class you took in college, if it's not on the Internet you're probably not privy to the world that changes around you. Sooner or later though, you're going to have a study in your house and rooms like that…

By Cooper Fleishman
Chalkboard Globe
Clothing
To A Tee: Milk & Eggs Co.

Milk & Eggs Co. tees are inspired by the simple things and humor found in every day life. Pulling from everything from pop culture and gadgets to literal translations of things we all say, the collection is bright, funny, and printed on tried and true American Apparel t-shirts. Why Milk…

By BSacco
t-a-t-milk_eggs
The Roundup
How It’s Made: Duluth Wanderer Backpack

As men, we find something incredibly fascinating about watching how things are made. Is the Discovery Channel partly to blame? Sure, but something about watching raw materials come together to create your favorite piece of gear is almost as awesome as watching that girl in the bar. It doesn't matter…

By Cooper Fleishman
Duluth-Wanderer-Backpack
Audio
Headphile Headphones

In the world of headphones, you're probably familiar with names like Sennheiser, Shure, Sony, and maybe even Beyerdynamic. Headphile is a name you've probably never heard but one you definitely need to know if you want to go against the grain. Part custom woodwork, part audiophile's wet dream, Headphile  does…

By Cooper Fleishman
Headphile Headphones