Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Coquine Design Steamer 888 Ultra-Luxury Yacht

Although it's just a concept, this 289-foot superyacht rendering shows off detailed Art Deco styling from bow to stern. Designer Christian Leyk says the boat is a mix of the New York Central Hudson steam train, the Lockheed L-1049 Super Constellation jet, and a polished Dualit toaster. We're still thinking…

By Amos Kwon
Steamer-9
Gear
Own a Piece of Rock History with an Upcoming Freddie Mercury Auction

On November 24, 1991, the world lost arguably one of the most dynamic, electric, and talented artists of our generation. Freddie Mercury had succumbed to AIDS-related pneumonia, leaving behind a vacuum that still hasn't been filled by any other musical artist. Now, 30 years later, fans of Queen or Mercury…

By Brett Braley
Mercury-6
Misc
Steve McQueen’s Ferrari 275 GTB/4 Heads to Auction

It's doubtful that any man had as much masculine taste in clothes, watches, motorcycles, and cars as the late Steve McQueen. This Ferrari 275 GTB/4 once owned by the King of Cool is just more evidence of that. The front-engined grand tourer will go up for auction via RM Sotheby's…

By Amos Kwon
Ferrari-9
Home
This Sicilian Castle is a Part of Cinematic and Italian History Alike

If you've watched The Godfather III, you may recognize Castello Pennisi di Floristella, a neo-gothic structure that featured predominantly in scenes throughout the film. Against the backdrop of the Sicilian town of Acireale, this castle was originally built by an Italian baron to house his art collection. Now, it's on the…

By Brett Braley
Castle-10
Misc
Kindred Motorworks Trail Edition Bronco

The new Ford Bronco is cool and all, but there's nothing quite like the classic, especially if it's been restored to or above its original glory. Kindred out of Vallejo, California is upgrading its classic restomodded Bronco with a Trail Edition upgrade that adds a front impact bumper with an…

By Amos Kwon
Kindred-Motorworks-Trail-Edition-Bronco-1