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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

What We're Buying
What We’re Buying: Rye Whisky, Hiking Boots, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Pendleton
Clothing
Percival SS23 is All About Comfort and Style

British brand Percival never shies away from making great garments with just a bit of an edge. Their Spring/Summer 23 line-up is no different. With a focus on earthy tones that are pitch-perfect for the season, they've updated their classics with a focus on the use of linen, seersucker, and…

By Brett Braley
Percival-7
Transportation
The 500,000th Mercedes-Benz G-Class

Mercedes-Benz is celebrating half a million G-Wagen's built, and it's done so by building a retro version based on the classic 1986 280 GE. This singular vehicle shows off the Gelandewagen's unmistakable boxy shape without so much of the cladding and festooning you see on current versions. The paint is…

By Amos Kwon
Mercedes500-3
Clothing
Vollebak’s Garbage Jacket Can Take the Heat

How does the saying go? One man's trash is another man's treasure? At least, that's the case with Vollebak's Garbage Jacket. Constructed from an array of recycled materials, from discarded firefighter suits to recycled brass, this jacket shows us what a truly sustainable garment can look like. With the simple…

By Brett Braley
Garbage-Jacket-6
Fashion
Why All Watch Lovers Should Go To a Watch Trade Show

There aren’t many trade shows I’d say I get excited about, but the energy at last week’s Windup Watch Fair, an event hosted by Worn & Wound, couldn’t be ignored. Held in San Francisco, the Windup featured more than 60 vendors selling everything from luxury British timepieces to leather boots.…

By Brett Braley
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