Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
John C. Reilly’s 1968 Chevrolet Chevelle Malibu Convertible

We wouldn't have guessed that the chameleonic character actor John C. Reilly would be a car buff. But, apparently we'd be wrong because he was the owner of quite a beautiful whip. Reilly just auctioned off a 1968 Chevrolet Chevelle Malibu for a cool $36,000. And it's an absolute head-turner…

By John A. Paradiso
Reilly-8
Gear
Maserin Citizen Multi-Tool

Introducing the Maserin High-Tech Citizen Multi-Tool, a cutting-edge gadget that seamlessly blends style, functionality, and ruggedness. Crafted by Maserin, renowned for their precision engineering, this multi-tool boasts a sleek design that captures attention at first glance. The Maserin High-Tech Citizen Multi-Tool is an embodiment of practicality, featuring a variety of…

By John A. Paradiso
Multi-tool-6
Features
9 Things You Never Knew About Jameson Whiskey

If you line up a room of people with varying levels of whiskey knowledge and ask them to name one brand, there's a good chance Jameson whiskey is going to come up more than once. When people in the United States have their first shot of Irish whiskey, there’s a…

By Maxwell Barna
6-Things-You-Never-Knew-About-Jameson-Whiskey-Header
Misc
This Coffee Table Book Has Everything You Need to Know About Arnold Schwarzenegger

If you're a fan of larger-than-life personalities and Hollywood legends, we've got something truly extraordinary for you. ARNOLD. Collector's Edition, is a mesmerizing collector's item that celebrates the extraordinary life and career of the legendary Terminator himself. Immerse yourself in the captivating journey of Arnold Schwarzenegger through this beautifully crafted…

By John A. Paradiso
Arnold-4
Misc
2017 Terradyne Gurkha LAPV

There might not be a giant audience for light armored patrol vehicles, but those in the know are passionate fans. One particularly impressive LAPV on the market caught our eye: this 2017 Terradyne Gurkha LAPV. Built in Canada, this military-grade, tactical machine built for offers protection, thrills, and tons of…

By John A. Paradiso
Gurkha-7