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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
Hidden Pocket Ties

One of the biggest annoyances when wearing a suit is storing your phone, wallet and keys. They add unsightly protrusions throughout your pants and jacket and take away from the dapper appeal you're going for. While your keys and phone are on their own, the cash and cards you normally…

By Mike Newman
Hidden-Pocket-Ties
Food
Single Malt Chocolate Lollipops

We've been eating lollipops for far too long without getting hammered off them. Okay, well maybe not hammered, but our Tootsie Pops do have a severe lack of booze in them and that Dum Dum's mystery flavor has yet be "Tequila." Besides the dark chocolate in these Single Malt Chocolate…

By Mike Newman
Single-Malt-Chocolate-Lollipops
Audio
The Orbit Turntable

We like vinyl. The sound, the thrill of the hunt, the nostalgia (for a period we weren't alive to enjoy the first time) and the sheer cool factor of it. We're not going to pretend to understand the science of why a unipivot tonearm and an Ortofon moving magnet cartridge…

By Cooper Fleishman
The-Orbit-Turntable-1
Entertainment
Coin Guitar Picks

These aren't guitar picks we would recommend tossing into the crowd after you finish your ear-melting encore. Besides the fact that they cost 10 bucks a pop, they could take an eye out if flung too harshly with your energy on high. Available from an array of different coins, each…

By Mike Newman
Coin-Guitar-Picks
Entertainment
Banksy: The Man Behind the Wall

In case you guys weren't paying attention, it was recently announced that, in addition to being editors for Cool Material, we're Banksy. Probably should have thrown a "spoiler alert" in there, so sorry if we just ruined it for you. All kidding aside, Banksy is an international icon, a cultural…

By Cooper Fleishman
Banksy-The-Man-Behind-the-Wall