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What We're Buying
It’s Time to Upgrade Your Gas Station Lighter

It’s Time to Upgrade Your Gas Station Lighter

These 5 lighters turn a disposable necessity into a piece of EDC you’ll actually want to carry.

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Travel
The Case for Nashville as Your Next Golf Getaway
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Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
Cabin Porn Will Make You Want To Build Your Own Cabin

Not since Walden has a book made us want a cabin more. The guys behind the website Cabin Porn have decided to take their idea and offer up a hardcover. Not only will the book feature hundreds of photographs of drool-worthy cabins, but it will also include an in-depth look at the…

By Mike Newman
cabin-porn
Fashion
Control Your Devices Like a Wizard With This Ring

Ring is about to change the way you interact with and use your devices. When you're wearing it, you can write and send text messages, turn on your TV, play some music, make payments, and do plenty more with simple waves of your finger. Customize the gestures and use them…

By Mike Newman
ring
Videos
Hoverboards are Real! (Probably Not)

Every single person who has seen Back to the Future Part II has wanted to get their hands on a hoverboard. Finally, that moment has come. Actually, it most definitely has not, but this hoax video makes a pretty convincing case for the futuristic skateboard being real. The main reason: The…

By Mike Newman
hover-board-main
Gear
This Rechargeable Pocket Hand Warmer Will Keep You Toasty This Winter

Those smack pack hand warmers are great until they run out and you have to toss them in the trash. The Smart Warmer 3-in-1 is a rechargeable little device that you can toss in your pocket to keep your hands sufficiently heated all winter long. The warmer heats up to…

By Mike Newman
3-in-1-flashlight-charger
Audio
The Cone Speaker Knows What Music You Want To Hear

You could spend every waking minute with your girlfriend listening to music, going to concerts, and talking about podcasts, and the Cone would still know what you want to hear better than she does. The speaker learns what you like to listen to, when you like to listen to it,…

By Mike Newman
aether-cone-speaker