Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Gear
Rimowa x Tiffany & Co. Collaborate on Suitcase Collection

Get ready to elevate your travel game with the upcoming Rimowa x Tiffany & Co. collaboration. This luxurious suitcase pays homage to the iconic 70s "Rock Cut" motif and exudes pure elegance. Crafted through a unique aluminum brushing technique, the diamond-faceted design is a true work of art. But it…

By John A. Paradiso
Rimowa-5
Entertainment
The Atlas of Car Design: The World’s Most Iconic Cars

Get ready to take an exhilarating ride through automotive history with "The Atlas of Car Design: The World’s Most Iconic Cars." This 568-page masterpiece is a must-have for every car enthusiast. It's a visual journey that spans 130 years of global car design, showcasing over 650 cars from nearly 200…

By John A. Paradiso
Car-Design-6
Link Roundups
Tuesday Link Roundup

The web is a vast place best explored with a little guidance. Every day we curate a small collection of links worthy of your time, meaning you can skip the wandering and get right to the good stuff.

By John A. Paradiso
Watch-IG
Features
Houseplant’s New Ashtray 3.0 is the Most Stylish Ashtray You Can Buy

Some form of cannabis, whether recreational or medicinal, is now legal in the majority of states in the United States. By population, nearly 50 percent of Americans live in a state with legal recreational cannabis. Progress on ending cannabis prohibition was slow, and then very fast over the past decade…

By Nickolaus Hines
houseplant ashtray 3.0 by seth
Fashion
Blancpain Fifty Fathoms 70th Anniversary ‘Act 3’ Dive Watch

Celebrate 70 years of diving history with the Blancpain Fifty Fathoms 70th Anniversary Act 3 Dive Watch – a tribute to the iconic timepiece that set the standard for all dive watches to come. Blancpain's legacy of innovation in underwater timekeeping shines brightly in this release. This timepiece pays homage…

By John A. Paradiso
Fifty-Fathoms-6