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What We're Buying
The Cool Shop

The Cool Shop

What I'm buying, wearing, and using, this week.

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Lifestyle
The Golf Round That Built a Bourbon Empire
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Travel
The Luxury Lover’s Guide to Puerto Vallarta
Our Picks

Featured Stories

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Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

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What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

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What We're Buying
What We're Buying

Summer’s Best Watches Under $1,500

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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4
Sports
Sports

The Best New Gear From Nike This Week

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5
Travel
Travel

How This Cryptic Vinegar Estate in Germany Sparked My Cocktail Shrub Era

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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What We're Buying
What We're Buying

The American Watchmaker Rebuilding a Lost Craft

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8
Travel
Travel

A Pilgrimage to Italy’s Iconic Superbikes and Supercars in Emilia-Romagna

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Shopping
Shopping

The Italian Art of Dressing Well in the Heat

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10
What We're Buying
What We're Buying

The Sunglasses You Should Be Wearing This Summer, According to An Expert

From Our Partners

The Latest

Gear
Zero Gravity Racks

When faced with the combination of surfboards, snowboards, skis, fixies and mountain bikes, the father and son team behind Zero Gravity Racks found they didn't have enough room to store all of their gear while still being able to park the car in the garage—so they developed a storage solution…

By Cooper Fleishman
new-zero-gravity-racks
Fashion
New Balance 791s Inspired by Vintage Army Fatigues

New Balance is pulling the 791 from the archives for an exclusive J.Crew collaboration inspired by vintage army fatigues. The classics are updated with a suede and mesh upper that's been decked out in two tones of green. They're also outfitted with a contrasting rubber sole and laces, standard New…

By Cooper Fleishman
New-Balance-791s-Inspired-by-Vintage-Army-Fatigues-2
Entertainment
8 Songs You Never Knew Were Covers

Never underestimate the power of a good cover tune. You may not realize it, but we’re willing to bet at least a couple of your all-time favorite songs are colorful renditions of an original you’ve probably never even heard before. Don’t believe us? Here are 10 Songs You Didn’t Know…

By Maxwell Barna
8-songs-that-are-covers
Transportation
The FJ Company 1967 Toyota Land Cruiser FJ45LV

Read anything about the restorations performed by the people at The FJ Company and you'll frequently hear things like "best ever," "stunning," and "absolutely perfect." This 1967 Toyota Land Cruiser FJ45LV restoration is no different. This particular vehicle was one of the original about a thousand that were imported into…

By Cooper Fleishman
FJ-Company-1967-Toyota-Land-Cruiser-FJ45LV-new
Videos
Darth Vader Makes an Appearance in the New ‘Rogue One’ Trailer

Somewhere between Michael Phelps winning his 6,000th gold medal and the women's gymnastics team obliterating the world, NBC gave us a little bit more awesomeness by way of the new Rogue One: A Star Wars Story trailer. Listen, we'll be honest, we haven't been too bullish on the whole expanding the…

By Mike Newman
rogue-one-trailer