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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
11 Museums in the U.S. That You Need to Visit at Least Once

Usually we think of museums as stuffy places old people go to so they can see stuff their parents used. But they’re not all like that. There are plenty of museums that cater to your interests, which sounds like an over generalization until you realize how many museums there are.…

By Dillon McLaughlin
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Features
The Gadgets and Gear You Need for the Perfect Road Trip

The perfect road trip requires preparation. We're not just talking the right amount of beef jerky to last you a few states; we mean outfitting your car with helpful accessories. There are fantastic pieces of tech that can make your road trip a whole lot easier and far more enjoyable.…

By Mike Newman
Gadgets-and-Gear-Road-Trip-header
Misc
There’s a Show Based on the Life of Hunter S. Thompson in the Works

Hunter S. Thompson's life and work was fueled by drugs and chaos. Soon, that insanity will be making its way to your television screen, as Davey Holmes, the executive producer of Shameless and Get Shorty, among other things, is taking a crack at developing a TV show based on the life…

By Mike Newman
Misc
The Electronic Alphabet Features Some of the Most Well-Known Brands

Vinicius Araujo is a Rio de Janeiro-based designer who has taken a collection of well-known brands and turned them into a font. While it's not exactly usable for drafting a Word document, it is fun to look at. The first letter of each brand's name is used to spell out…

By Mike Newman
Electronic-Alphabet-Vinicius-Araujo
Misc
The New York Times Is Looking For Someone to Travel the World

Every year, The New York Times releases its 52 Places to Go list, and every year we get insanely jealous of the person who has the cash and time to make all those visits happen. Truth is, there are probably very few—if any—people who check off each destination in the calendar year. That's…

By Mike Newman
New-York-Times-Is-Looking-For-Someone-to-Travel-the-World