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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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partner
Bowl Season Gear by Nike
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partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Watches
Grand Seiko Releases Its First Hand-Wound Movement in Half a Century

The latest release from Grand Seiko is a handsome, hand-wound high-beat movement dress watch

By John A. Paradiso
Seiko-Grand-1
Clothing
Rothy’s Gives Back on Earth Day With a Generous Footwear Deal

Rothy's celebrated Earth Day by giving away a free pair of shoes in exchange for a plastic bottle.

By John A. Paradiso
rothy’s-lead
Phones
Ditch Your Smartphone for the Heineken x Bodega Boring Phone

Heineken has teamed up with Boston-based Bodega for a limited-edition piece of retro tech.

By John A. Paradiso
Boring-1
Lifestyle
Two Must-Have Products to Add to Your Beard Care Routine

Since 2012, Beardbrand has been a beacon for men seeking not just grooming products, but a lifestyle that celebrates self-expression and personal care (all while looking 10/10).

By Cool Material
Gear
The Coolest New Releases: 04/15 – 04/19

Every week the Cool Material Editors are rounding up the best new product releases.

By John A. Paradiso
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