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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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partner
Bowl Season Gear by Nike
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partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
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Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Gear
The Most Famous Pen in History Turns 100 This Year

The pen of royals, writers, and Wolf of Wall Street types alike.

By Brett Braley
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Steal Roundups
The Best Deals of the Week: 27% Off Solo Stove Fire Pits and More

These are the exceptional deals handpicked for Cool Material readers in gear, apparel, watches, tech, travel & more.

By John A. Paradiso
mesal-xl-solo-stove-LEAD
Audio
Listen to the Sound of Speed With the Lamborghini x Technics Turntable

Lamborghini and Technics team up for a high-octane turntable collaboration.

By John A. Paradiso
Technics-1
Lifestyle
The 8 Best Cigars to Enjoy While Golfing

The right cigar for golfing burns evenly in the wind, has a pleasant smell, and is priced just right.

By Amos Kwon
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Clothing
Faherty Just Dropped the Perfect Summer Jacket

Early-summer weather demands garments that can elevate the ordinary (think Memorial Day barbecues), translate sweat into sprezzatura in high heat, and withstand capricious temperature and precipitation shifts. That’s why there’s a lot to love about Faherty’s spring-summer ’24 line, which I’ve been reaching for in moments ranging from morning dog…

By Cooper Fleishman
Faherty Movement™ Flex Linen Shirt Jacket