Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Lifestyle
The Coolest Father’s Day Gifts of 2026 (New Products Added 6/5)

The Coolest Father’s Day Gifts of 2026 (New Products Added 6/5)

A curated collection of the best Father’s Day gifts for dads who appreciate craftsmanship, clever design, great stories, and really cool stuff.

1
partner
The Journey Collection Makes a Strong Case for Packing Less
1
partner
The Italian Art of Dressing Well in the Heat
Our Picks

Featured Stories

1
partner
Your New Summer Wardrobe, On Us

Enter to win 8 pieces from Iron & Resin. Founded by industry veteran Thom Hill, their mission is to create durable, high-quality apparel and lifestyle goods that are backed by a lifetime guarantee.

1
What We're Buying
Black Book: 14 Products Our Editors Loved in May 2026

The products our editors have been obsessed with in May 2026.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
partner
Your New Summer Wardrobe, On Us

Enter to win 8 pieces from Iron & Resin. Founded by industry veteran Thom Hill, their mission is to create durable, high-quality apparel and lifestyle goods that are backed by a lifetime guarantee.

1
What We're Buying
Black Book: 14 Products Our Editors Loved in May 2026

The products our editors have been obsessed with in May 2026.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
This 1976 Land Rover Series III Rescue Vehicle Is Going to Auction

There are quite a few really great vintage SUVs out there from almost as many brands if you're willing to hunt for one. But the old school Land Rover will always hold a special place in our hearts because of the combination of style and utilitarian good looks. Now's your…

By Cooper Fleishman
1976-Land-Rover-Series-III-Rescue-Vehicle
Entertainment
Nerf N-Strike Elite Titan CS-50 Minigun

When we think of a gun with multiple rotating barrels hurling munitions through the air at an almost inconceivable rate, we immediately go to one of two governors. It's either Arnold laying waste to police cars in Terminator 2, or the goddamn sexual tyrannosaurus that is Jesse Ventura in Predator.…

By Cooper Fleishman
Nerf-N-Strike-Elite-Titan-CS-50-Minigun-2
Accessories
The ‘Games of Thrones’ x adidas Ultra Boost Collection Has Finally Been Revealed

It seems like everything related to Game of Thrones involves months, if not years, of waiting. The wait for the season 8 premiere is finally drawing to a close, and along with it, the final reveal of the entire adidas x Game of Thrones Ultra Boost collection that's been teased…

By Cooper Fleishman
Games-of-Thrones-adidas-Ultra-Boost-Collection
Transportation
1975 Ford Bronco ‘Stroppe’ Edition By CFB

There’s no question the upcoming 2020 Ford Bronco SUV will be a huge hit, but no matter how good it is, it won’t be able to hold a candle to this 1975 Bronco ‘Stroppe’ from Classic Ford Broncos when it comes to the coolness factor. So named for renowned Baja…

By Amos Kwon
1975-Ford-Bronco-Stroppe-Edition-By-CFB-1
Food
Willie Nelson Has His Own CBD-Infused Coffee

Long before we knew of and penned the piece about Willie Nelson's Pot-Fueled Poker Game, we knew the man was a legend when it came to the electric lettuce. This should come as absolutely no surprise because he's been smoking for almost twice as long as most of us has…

By Cooper Fleishman
Willie-Nelson-CBD-Infused-Coffee