Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Gear
James Brand Ellis Multifunction Knife

Ever since we first laid eyes on a knife from the James Brand we knew we were going to like all of their future creations. There's just something about the way they combine quality, durability and affordability with their unique style that makes every one of their knives a hit.…

By Cooper Fleishman
James-Brand-Ellis-Multifunction-Knife
Transportation
Droog Moto DM-014 Urban Fighter

If ever there was a motorcycle mod that looked like it had been started by a mad scientist who died before it was completed, only to have its finishing touches handled by his angry welder nephew, it’s the Urban Fighter. Though it may look like it has the aerodynamics of…

By Amos Kwon
Droog-Moto-DM-014-Urban-Fighter-6
Transportation
Velocity Restorations 1969 Supercharged Ford Bronco

The wait for the latest iteration of the Ford Bronco is almost over with an official debut on the horizon within the next year. As excited as we are for one of our favorite trucks to be returning, we doubt it's going to be outfitted like what we covered in…

By Cooper Fleishman
Velocity-Restorations-1969-Supercharged-Ford-Bronco-2
Accessories
White Mountaineering X Danner Lace to Toe Boots

As frequent wearers of Danner boots, we'll admit we're a little biased when it comes to their creations. But our love of the brand is based on the same things you look for in a great pair of boots: consistent quality, comfort, durability and an iconic silhouette. Danner's done quite…

By Cooper Fleishman
White-Mountaineering-X-Danner-Lace-to-Toe-Boots-1
Transportation
Wald Suzuki Jimny Black Bison Edition Body Kit

It's not all that often you see a car on the road branded with the iconic Suzuki S. If you do see one, there's probably a good laugh had by all because, well, it's a Suzuki car. All bets are off when it comes to the Suzuki Jimny though because…

By Cooper Fleishman
Wald-Suzuki-Jimny-Black-Bison-Edition-Body-Kit-2