Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Partner
1

The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Computers
Eames Lounge Chair-Inspired Computer Mouse

Though we doubt a computer mouse would ever achieve the same design status as the famous 1956 Eames Lounge Chair that’s showcased in New York's Museum of Modern Art, this concept would surely be a candidate simply based on the saying, “imitation is the sincerest form of flattery.” Designer Shane…

By Amos Kwon
Eames-Lounge-Chair-Inspired-Computer-Mouse
Audio
Status Audio BT One Wireless Bluetooth Headphones

Whether you're talking about famous musicians or well-known brands, it seems like almost everyone is trying to redefine the way we get our music from our devices into our ears. Status Audio is a brand you might not be familiar with, but they're producing some of favorite headphones out there…

By Cooper Fleishman
Status-Audio-BT-One-Wireless-Bluetooth-Headphones-2
Transportation
Nikola Wav Electric Personal Watercraft

Whether you're talking semi-trucks like the One or off-road vehicles like the NZT, electric vehicle manufacturer Nikola has consistently impressed us with their unique creations. They're stepping outside the usual vehicle options you'd see from most other manufacturers even more with their latest release, the Nikola Wav Electric Watercraft. On the…

By Cooper Fleishman
Nikola-Wav-Electric-Personal-Watercraft-2
Transportation
Zero Labs Electric Ford Bronco

There are probably four vintage 4x4s that stand head and shoulders above the rest: the Jeep Wrangler, the Land Rover Defender 90, the Toyota FJ Land Cruiser, and the Ford Bronco. Getting your hands on a resto-modded version can cost you some serious coin. Now, we’re betting an electrified version…

By Amos Kwon
Zero-Labs-Electric-Ford-Bronco-1
Travel
You Can Visit the World’s Largest Bird Statue in India

If India isn't already on your list of must-visit countries, it should be. Between the delicious food, centuries old architecture and incredible culture, the country as a whole has a lot to offer when it comes to the traveler with wanderlust. If you needed one more reason to visit--you don't--you…

By Cooper Fleishman
Worlds-Largest-Bird-Statue-in-India