Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Home
1

Review: One Year With the Tiami Mattress

Upgrading to Tiami turned sleep into something I look forward to every night. Don’t miss their Memorial Day Weekend Sale.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
Fiat 500 Jolly Icon-e

There’s a new-ish Italian open-top electric car with patio furniture for seats. Garage Italia has turned a vintage Fiat 500 into an EV that plucks at our retro heartstrings in the best of ways. The impetus behind the effort was to merge modern tech with vintage style, and the finished…

By Amos Kwon
Fiat-500-Jolly-Icon-e-1
Travel
Flying-V Airliner Concept

We lesser beings would be happy with an inch more legroom in airline coach sections, Delft University of Technology (Berlin) student Justus Benad dreamt bigger. Way bigger. He conjured up the Flying-V airliner as a future airplane that would cut down on CO2 emissions by up to 20% thanks to…

By Amos Kwon
Flying-V-Airliner-Concept-1
Transportation
BMW Motorrad Concept R18 Custom Motorcycle

Year after year, the two-wheeled concept bikes bearing the BMW Motorrad name--most of them collaborations with other builders--draw no shortage of oohs and aahs as their unveiled at bike and motor sport shows across the globe. Their latest, unveiled once again at the Concorso d’Eleganza Villa d’Este like the Concept…

By Cooper Fleishman
BMW-Motorrad-Concept-R18-Custom-Motorcycle-3
Home
Everywhere Travel Co. AYFRAYM Cabin Plans

The A-Frame cabin has long been one of our favorites because of its combination of simple and stylish design. If you're looking to built an off-the-grid Airbnb rental of your own that you can rent out whenever you're not using it, look no further than Everywhere Travel Co. AYFRAYM cabin…

By Cooper Fleishman
Everywhere-Travel-Co-AYFRAYM-Cabin-Plans
Transportation
The Mighty Machines x Sarolea N60 MM.01 Electric Motorcycle

The Mighty Machines teamed up with recently resurrected Belgian bike builder Sarolea to create a truly unique concept in the new N60 MM.01 Electric Motorcycle. First off, the mostly carbon fiber electric bike is downright gorgeous with it's contrasting details throughout the monocoque frame and rear swingarm. It's also no…

By Cooper Fleishman
Mighty-MachinesxSarolea-N60-MM-01-Electric-Motorcycle