Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

The Great Winter Escape

Unexpected winter destinations to visit around the globe.

1
partner
The Winter Olympics, But Make It Wearable
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
partner
Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

1
Features
There’s Nothing Cool About Being Cold

Signature Innovation Group hid a flannel in this corduroy jacket.

1
Features
When a Dress Shoe Trend Turns Out to Be a Classic
By Beau Hayhoe
1
partner
The Winter Olympics, But Make It Wearable
By Cool Material
1
partner
Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

1
Features
There’s Nothing Cool About Being Cold

Signature Innovation Group hid a flannel in this corduroy jacket.

1
Features
When a Dress Shoe Trend Turns Out to Be a Classic

The monk strap’s journey from blog-era favorite to modern classic

1
partner
The Winter Olympics, But Make It Wearable

Nike’s cold-weather era is peaking, don’t miss out.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

The Best New Gear From Nike This Week
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
StockX Makes Buying and Selling Watches as Easy as It Is Safe

Whether you're looking to buy or sell a watch, StockX is the place to do it. Their entirely anonymous platform is as easy as it is safe. You don't have to worry about vetting shady individuals or scrolling through a sea of blurry pics because StockX authenticates every watch sold…

By Cooper Fleishman
stockx-cm-sp-6-7
Fashion
David Rutten’s Streamline Watch Is Made with Meteorites

Over the years, we've covered plenty of watch brands you should know, but probably don't. They all remain great brands to this day, but they're not doing the kind of crazy things that upstart watchmaker David Rutten is doing. David Rutten's first offering is an Art Deco style watch with…

By Cooper Fleishman
David-Rutten-Streamline-Watch
Transportation
Taxa Woolly Bear Trailer

Most camping trailers lack the chops to go hard into the rough stuff, but Taxa Outdoors’ Woolly Bear Trailer is a little forest beast. Named for the fuzzy woodland caterpillar, the Woolly Bear isn’t heavy, so even a four-cylinder, two-wheel drive car can take on towing duties. The rugged tires…

By Amos Kwon
Taxa-Woolly-Bear-Trailer-1
Transportation
Zagato Celebrates 100 Years with Three Restored Lancia Flaminia Sport Zagatos

Carrozzeria Ugo Zagato & Co. has worked with virtually every exotic carmaker, and 2019 marks their 100th Anniversary. What better way to celebrate than bringing the past to the present with three rare Zagato-bodied Lancia Flaminias, of which only 526 were originally made. Zagato used 3D engineers to scan a…

By Amos Kwon
Zagato-Celebrates-100-Years-with-Three-Restored-Lancia-Flaminia-Sport-Zagatos-1
Travel
Self-Twisting Urbach Tower

The Urbach Tower is the first of its kind because its wooden structure twists on its own with moisture changes, and it’s completely intentional. Designed and created by the University of Stuttgart's Institute for Computational Design and Construction, the tower uses warped Cross Laminated Timber (CLT) components that are built…

By Amos Kwon
Self-Twisting-Urbach-Tower-1