Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Partner
1

The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
This Could Be the Only Remaining Australian 1945 Type 51 Volkswagen Beetle

Despite some missteps in terms of design and overall build quality during the aughts, it’s impossible to deny the impact and importance of the Volkswagen Beetle. If vintage VWs are your thing—and they should be—you have a once in a lifetime chance to pick up this incredibly rare example. This…

By Cooper Fleishman
1945-Volkswagen-Type-51-Beetle-1
Fashion
Oris’ Ocean Trilogy Watches Highlight The World’s Ocean Plastics Problem

From the beginning, Oris has been making unique timepieces while also being ecologically friendly with their use of sustainable materials and manufacturing techniques. Their efforts restore, protect and clean the world's oceans and conserve the many vital life forms they contain. The Ocean Trilogy which consists of 3 watches--Great Barrier…

By Cooper Fleishman
oris-cm-sp-7-8-2
Accessories
iNA Titanium Capsules Are Perfect for Your Tiny EDC Items

When anyone talks about a great everyday carry, they tend to focus on the wallets, watches, knives and other big pieces. But what about the essential small items like microSD cards for a phone or camera, some cash for emergencies, a sewing kit or lip balm? That's where iNA minimalist…

By Cooper Fleishman
ina-cm-if1-7-8
Entertainment
Gameshell Open Source Portable Gaming Console

We're not going to tell you that the Clockwork GameShell is just an open source version of a very popular, old school Nintendo portable gaming console. But if you drew that conclusion on your own based on looks alone, we wouldn't fault you for it. That sentiment is true on…

By Cooper Fleishman
Gameshell-Open-Source-Portable-Gaming-Console-1
Transportation
BMW Trainees Converted an X7 into a One-Off Pick-Up Truck

The BMW X7 is certainly a capable vehicle when it comes to hauling the family, a weekend worth of stuff and maybe even some bikes on the back. But what if you want to haul around a motorcycle without having to deal with a trailer? BMW vocational trainees working in…

By Cooper Fleishman
BMW-Trainees-X7-One-Off-Pick-Up-Truck-1