Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

What It’s Like to Mush Your Own Dog Team Through Alaska

Experiencing Alaska by dog was truly magical.

1
Travel
The Iceland Most People Don’t See
1
partner
Tecovas Introduces the Next Generation of Handcrafted Boots for Men
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
Batch’s Specialist Utility Shirt Is Rugged and Stylish Enough to Wear Year Round

We demand a lot from our shirts, which is why we like the shirts that come from Batch. Batch makes shirts that are durable, stylish, and well-built (by hand!)--without the hefty price tag. Case in point: Batch's Specialist Utility Shirt. Equal parts rugged yet refined and stylish yet durable, this…

By Cooper Fleishman
batchshirts-cm-if2-11-18
Transportation
McLaren Elva

The minds at McLaren have been delivering a wide swath of exotics lately including the track-focused Senna, the user-friendly GT, and the wind-cheating Speedtail. But it's their latest offering that has us going nuts, and it's the open-top, windscreen-less Elva two-seat roadster. It also looks like no other McLaren to…

By Amos Kwon
McLaren-Elva
Transportation
Niki Smart Honda XL500 Motorbike

To transform an affordable Japanese enduro bike from the '80s into a Quail Gathering dual trophy winner takes more than just talent, it takes masterful skill and perhaps a bit of time travel. Niki Smart (a designer for the likes of Ariel Motor and General Motors) used a 1981 Honda…

By Amos Kwon
Niki-Smart-Honda-XL500-Motorbike
Fashion
$31 Million Patek Philippe Is the Most Expensive Watch in the World

Want to wear the equivalent value of Wayne Manor on your wrist? Well, somebody just ponied up $31 million last week for a Patek Philippe wristwatch that easily makes it the world's most expensive watch ever sold at auction. It was supposed to go for no more than $3 million,…

By Amos Kwon
31-Million-Patek-Philippe-Grandmaster-Chime-ref-6300A
Accessories
Patagonia Is Turning Unsalvageable Pieces into ReCrafted Clothing and Bags

When Patagonia launched their Worn Wear collection, we were incredibly excited about their online outlet for used gear with great prices. But what happens to all the older, unrepairable garments that came through Patagonia that couldn't be repurposed for new Worn Wear options? That's where the recently launch ReCrafted collection…

By Cooper Fleishman
Patagonia-ReCrafted