Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
2021 Toyota Hilux Invincible-X

The Hilux is the Toyota pickup we want here, and the Invincible-X version of the latest international Toyota mid-size pickup is all the more reason for us to pine for it more than the Tacoma the states get. The Hilux has been revised with a double cab, short-bed version called…

By Amos Kwon
2021-Toyota-Hilux-Invincible-X-3
Computers
Grovemade Wooden Apple Magic Keyboard Tray

For as long as we can remember, Grovemade has produced some of the best desktop accessories on the market. Whether you were talking about pen / pencil cups, charging docks, monitor stands or keyboard trays, Grovemade had you covered. They've recently added to their Apple-centric line with the new Grovemade Wooden…

By Cooper Fleishman
Grovemade-Wooden-Apple-Magic-Keyboard-Tray
Transportation
Porsche 911 Targa 4S Heritage Design Edition

When it comes to special editions, the Porsche 911 Targa 4S Heritage Edition balances the right amount of nostalgia with modern automotive performance and design. Porsche Exclusive Manufaktur hand builds each 450-horsepower steed, and the car itself incorporates iconic design elements from the '50s and '60s. Sure, the rear-engined sports…

By Amos Kwon
Porsche-911-Targa-4S-Heritage-Design-Edition
Entertainment
‘Bill & Ted Face the Music’ Official Trailer

As you're probably already aware, Keanu Reeves and Alex Winter are finally reprising their roles as Theodore “Ted” Logan and William “Bill” S. Preston, Esq. after almost three decades for the upcoming film Bill & Ted Face the Music. We've seen plenty of filming pictures and props--like a full-size Bill & Ted…

By Cooper Fleishman
Bill-and-Ted-Face-the-Music-Official-Trailer
Fashion
Bob’s Watches Epic Vintage Rolex Auction

There's nothing hotter in the world of vintage watches than old-school Rolexes these days. From Daytonas that turn up in used couches to auctions of Rolexes once owned by the likes of Andy Warhol, Jack Nicklaus, and Marlon Brando, Rolex watches are the choice of collectors who want serious horological…

By Amos Kwon
Bobs-Watches-Epic-Vintage-Rolex-Auction