Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Home
At Home: This Popular Set of Saw Horses is 50% Off

Since many of us are still home, we decided to do some digging to find useful products to help stay productive, occupied, entertained and fit while you’re At Home. Ever since the stay at home orders went into effect--let's just call it quarantine because that's what it is--we've spent a…

By Cooper Fleishman
Husky-28-in-Folding-Sawhorse
Accessories
Steal: Get an Extra 25% Off Clearance Items (For up to 75% Off) at Nordstrom

We're trying to add some semblance of normalcy back to our quarantine lives by putting on pants and actually getting dressed before heading to work. There's no better way to do that than by picking up some fresh threads from the recently kicked off "Extra 25% Off Clearance Items" at…

By Cooper Fleishman
Nordstrom-Rack-Steal
Transportation
“How I Designed…” The Maserati MC12

After almost four decades of absence from the racing circuit, Maserati heralded their return to motor sport with the Maserati MC12. This limited production, two-seater car was built with the Ferrari Enzo as a base and would go on to become one of the most widely regarded modern tridents to…

By Cooper Fleishman
How-I-Designed-The-Maserati-MC12
Entertainment
Banksy’s Goes Undercover in London Underground

At this point, it's safe to say that none of us are immune to the shenanigans of Banksy anymore. Whether you're talking about his Gross Domestic Product store, self-destructing pieces, or dumpster fire paintings, the man, myth and legend is someone we've all come to appreciate. And now, he's dressed…

By Cooper Fleishman
Banksy-London-Subway-Trains
Fashion
Swatch SISTEM51 Hodinkee Summer Edition

Ben Clymer's revered watch site Hodinkee has paired up with Swatch to create a fun watch duo that showcases two very affordable timepieces that run counter to its typical high-end phonological coverage. The new limited edition SISTEM51 and a smaller FLIK FLAK watch geared towards budding young watch-lovers, both clad…

By Amos Kwon
Swatch-SISTEM51-Hodinkee-Summer-Edition-3