Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
Particle Face Cream Will Help Your Face Look Better Than Ever

If you want to keep your mug looking fresh for decades to come--who doesn't?--you need to get serious about skincare. That's where Particle's Face Cream comes in. Engineered by men for men, this anti-aging face cream uses the highest quality ingredients like Jojoba Oil, Dead Sea Minerals and Hyaluronic Acid…

By Cooper Fleishman
particle-cm-sp-1-25-1
Transportation
Mercedes-Benz EQA

If you're not convinced that automakers are onto electrification, here's another manufacturer providing evidence of its EV inventions. It's called the EQA, and it's planned as the entry-level model in their electric lineup. The EQA 250 will have under 300 miles of range from a 66.5 kWh battery pack. Output…

By Amos Kwon
Mercedes-Benz-EQA-1
Transportation
ARES Design Tesla Model S Convertible

ARES has been on a roll, and even a popular EV like the Tesla Model S can't escape their talented clutches. They've taken their coachbuilding skills to the luxurious and quick Tesla sedan and went ahead and chopped off the damned roof and two of the doors. This commissioned project…

By Amos Kwon
ARES-Design-Tesla-Model-S-Convertible-1
Home
Hayri Atak Sarcostyle Tower

We thought Santiago Calatrava's work was beautifully stark against most city skylines, but this amorphous "Sarcostyle" tower by Hayri Atak Architectural Design Studio changes everything. The renderings show a building that contrasts the straight lines of its surroundings with an organic biological look that's both refreshing and a bit harrowing,…

By Amos Kwon
Hayri-Atak-Sarcostyle-Tower-1
Transportation
BMW Motorrad X Kingston Custom “Spirit of Passion” R18

The new BMW R18 cruiser is a beautiful monster of a bike, and it's already been modded by some renowned shops. Now, Dirk Oehlerking, who runs Kingston Custom has turned the modern beast into an Art Deco masterpiece. Called the "Spirit of Passion", Kinston Custom has transformed the bike by…

By Amos Kwon
BMW-Motorrad-X-Kingston-Custom-Spirit-of-Passion-R18-1