Porsche’s New Atlanta HQ Is An Adult Amusement Park

Porsche just spent $100 million (their largest investment outside of Germany) to build a new Porsche North America Headquarters and Porsche Experience Center that includes a laundry list of things in Atlanta (we had no idea that they’ve called the city home since the late 90s) that makes it a destination as much as corporate meeting center. There’s a 1.6 mile high speed test track. There’s an off-road course. There are also courses for low friction handling, a dynamics area, handling circuit, kick plate and low friction circle designed to help you learn the real limits of your car… and what to do when things go wrong. You can also get your driver fitness checked out, drool over museum pieces like Brumos Racing Porsche or a Porsche 356 Speedster, enjoy a break at one of the restaurants/cafes, or just sit down in the Porsche studio to design your dream car. Next time you’re in Atlanta, you can pretend like you’re one of the hosts of Top Gear.