YETI is one of the names to beat in the world of coolers and drinkware, but their products are so well built that they aren’t always easy to carry around—until the Hopper Flip 12. Set for release at the end of August, the Hopper Flip 12 incorporates all the over-engineering we’ve come to expect from YETI into a soft cooler that’s easy to tote around for an entire day at the beach, around the campsite or in the water. The leakproof HydroLok Zipper keeps everything outside of the cooler dry. The puncture resistant DryHide Shell keeps it going for seasons. The ColdCell insulation keeps everything including ice cold for days. We never thought we’d say this, but this soft cooler is badass.