Seth Rogen Just Launched His Own Weed Company ‘Houseplant’

When it comes to celebrities that favor the electric lettuce, there are only a few names we trust as much as the guys behind Pineapple Express, Superbad and Sausage Party. Seth Rogen and Evan Goldberg clearly know what’s up when it comes to weed, which is why we’re in no way surprised that they launched their own marijuana company, Houseplant. The Canadian-based operation is working with the experts from Canopy to bring their own Sativa, Indica and Hybrid strains to the market in the near future. The Sativa is the only one they’ve released details on yet, and it’s a high-THC Chemdawg strain. We’re sure the marijuana itself will fuel many a creative session and quite a few naps, but right now the only thing we can applaud them for is their vintage marketing. The website has three 80s style videos narrated by Rogen. There are also special vinyl records for each of the strains. They even made Houseplant matchboxes that look like little VHS cases.