decoded-jack-daniels-2015

In each edition of “Decoded,” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at the best-selling American whiskey in the world: Jack Daniel’s. Though the label has had a few variations over time, this is one of the most well-known.

  • 1. Jack Daniel: Founder of the distillery. Full name was actually “Jasper Newton Daniel.”
  • 2. Sour Mash: A process where fresh mash (the combination of grains, water and barley malt) is conditioned with spent mash (mash used in a previous batch) to aid in the consistency of flavor.
  • 3. Lynchburg, Tennessee: City where Jack Daniel’s is distilled. The city is located in a dry county. You are allowed, however, to purchase a “commemorative” bottle if you take a tour of the distillery.
  • 4. Old No. 7 Brand: The reason Jack Daniel’s named his whiskey “Old No. 7 Brand” is a mystery. Some of the more popular rumors include the face that the No. 7 train carried the barrels and that he had seven girlfriends.
  • 5. Tennessee Whiskey: Jack Daniel’s is dripped over charcoal so it’s technically a Tennessee whiskey and not a bourbon despite the fact that many bars list it as such.
Pappy-Van-Winkle-Hot-Sauce

Pappy Van Winkle is the name in bourbon. Bottles have sent drinkers on wild goose chases and left others with empty bank accounts. While we can’t help you procure any of that elusive elixir, we can bring a little Pappy into your life in another way. Pappy Van Winkle Hot Sauce is aged in actual Pappy Van Winkle bourbon barrels. The distillery teamed with friends at Midland Ghost to make this flavorful hot sauce, which features the latter’s prized first generation Ghost Peppers. After the sauce was made, it was left to age in barrels that once held Pappy. That means you have a sauce that’s rich, oaky, and full of flavorful heat. Use it on meats, veggies, or, if you’re a special brand of crazy, just drink it straight from the bottle. It’s that good.