decoded-jack-daniels-2015

In each edition of “Decoded,” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at the best-selling American whiskey in the world: Jack Daniel’s. Though the label has had a few variations over time, this is one of the most well-known.

  • 1. Jack Daniel: Founder of the distillery. Full name was actually “Jasper Newton Daniel.”
  • 2. Sour Mash: A process where fresh mash (the combination of grains, water and barley malt) is conditioned with spent mash (mash used in a previous batch) to aid in the consistency of flavor.
  • 3. Lynchburg, Tennessee: City where Jack Daniel’s is distilled. The city is located in a dry county. You are allowed, however, to purchase a “commemorative” bottle if you take a tour of the distillery.
  • 4. Old No. 7 Brand: The reason Jack Daniel’s named his whiskey “Old No. 7 Brand” is a mystery. Some of the more popular rumors include the face that the No. 7 train carried the barrels and that he had seven girlfriends.
  • 5. Tennessee Whiskey: Jack Daniel’s is dripped over charcoal so it’s technically a Tennessee whiskey and not a bourbon despite the fact that many bars list it as such.
yadav-cm-if2-2-17

Body: People have been using diamond jewelry to say “I love you,” for years. But if you’ve ever taken a gander at the selection of diamonds out there, you know not all of them are created equal. With cut, clarity, color, and carat on the table, diamonds can range in price and value. With so many choices out there, it can be hard to know if you’re getting the best deal–that’s where Yadav Diamonds & Jewelry comes in. Yadav is all about ethical diamonds at the best price possible regardless of your setting of choice.