decoded-jack-daniels-2015

In each edition of “Decoded,” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at the best-selling American whiskey in the world: Jack Daniel’s. Though the label has had a few variations over time, this is one of the most well-known.

  • 1. Jack Daniel: Found of the distillery. Full name was acutally “Jasper Newton Daniel.”
  • 2. Sour Mash: A process where fresh mash (the combination of grains, water and barley malt) is conditioned with spent mash (mash used in a previous batch) to aid in the consistency of flavor.
  • 3. Lynchburg, Tennessee: City where Jack Daniel’s is distilled. The city is acutally loacted in a dry county. You are allowed, however, to purchase a “commemorative” bottle if you take a tour of the distillery.
  • 4. Old No. 7 Brand: The reason Jack Daniel’s named his whiskey “Old No. 7 Brand” is a mystery. Some of the more popular rumors include the face that the No. 7 train carried the barrels and that he had seven girlfriends.
  • 5. Tennessee Whiskey: Jack Daniel’s is dripped over charcoal so it’s technically a Tennessee whiskey and not a bourbon despite the fact that many bars list it as such.
STEALTH-WORKBENCH-BOXES-IF2

[Shop]  Just like the stash boxes that lined your father’s workbench back in the day, these metal vessels are ideal for all sorts of loose necessities. The two cases—the smaller one is nestled inside the larger one—are both made of durable stamped steel and offer simple, attractive storage for EDC gear, loose nuts and bolts, or anything you’d normally toss in your kitchen junk drawer. Each set is made in Italy and comes in a stealth color exclusive to Cool Material. For all the valuable knickknacks strewn around the house or tossed haphazardly on your workbench, these boxes are ready to placate your inner organizational fiend.