decoded-jack-daniels-2015

In each edition of “Decoded,” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at the best-selling American whiskey in the world: Jack Daniel’s. Though the label has had a few variations over time, this is one of the most well-known.

  • 1. Jack Daniel: Founder of the distillery. Full name was actually “Jasper Newton Daniel.”
  • 2. Sour Mash: A process where fresh mash (the combination of grains, water and barley malt) is conditioned with spent mash (mash used in a previous batch) to aid in the consistency of flavor.
  • 3. Lynchburg, Tennessee: City where Jack Daniel’s is distilled. The city is located in a dry county. You are allowed, however, to purchase a “commemorative” bottle if you take a tour of the distillery.
  • 4. Old No. 7 Brand: The reason Jack Daniel’s named his whiskey “Old No. 7 Brand” is a mystery. Some of the more popular rumors include the face that the No. 7 train carried the barrels and that he had seven girlfriends.
  • 5. Tennessee Whiskey: Jack Daniel’s is dripped over charcoal so it’s technically a Tennessee whiskey and not a bourbon despite the fact that many bars list it as such.
Win-a-Bottle-of-Pappy-Van-Winkle-IF2-2

Since the likelihood of your being able to find and purchase a bottle of Pappy Van Winkle for less than a couple grand is about the same as curing COVID-19 with Lysol, we decided to hold a Sweeps your parched lips will cry for. We’re giving away one full bottle (no, we didn’t open it to sample) of 2019 Pappy Van Winkle Family Reserve 15 Years Old Kentucky Straight Bourbon Whiskey. Seeing as how it’s characterized as the perfect Bourbon, you should enter post haste.