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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Billy Kirk Chain Wallet

Hand stitched and made in the USA, this slim chain wallet by Billy Kirk will stay at your side, and be ready when needed. The nice leather case will carry your cash and the cards you use the most, leaving no room to get bogged down with typical items the…

billy-kirk-wallet
Magrette Regattare Valencia Watch

A very elegant watch, this 21 jewel timepiece by Magrette adds a nice look to your wrist. A “Parashock” shock resistant enclosure will keep it working, even if you tend to get a little rough throughout your workday. With only 500 made, the Regattare Valencia watch is an exceptional gift…

magrette-watch
The Polisher Polo Shirt

This slim fitting, 100% cotton polo will keep you cool both in looks and temperature. Made to offer a vintage style, the ribbed sleeves will keep you comfortable while maintaining the ideal fit. The stripper-like image on the breast gives this shirt a bad attitude, adding to the coolness factor.…

polisher-polo-shirt
Sneakers T Shirt

Wear this soft, comfortable t-shirt that displays a little urban flavor. Oversized sneakers dangling from the power lines are a symbol that signifies you can fit in anywhere. Feel free to wear it in the suburbs and give them a taste of what city life is all about. Metropolitan culture…

sneakers-wire-t-shirt
T-Shirt T Shirt

This t-shirt is ultra soft and designed for comfort. Display your infatuation with t-shirts by wearing one that displays one. Paste t-shits are known for their unique design, and this one is no exception. Here they take the idea of “wear what you wear” to a new meaning.

t-shirt-t-shirt