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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Nixon The Platform Watch

The perfect balance between bold detail and sleek simplicity, the Nixon Platform displays a round brushed steel face set in a beautifully textured squared frame. Suitable for formal or casual wear, in classically sharp silver or black or daringly modern gunmetal and orange. This modern timepiece features Japanese quartz movement,…

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Task Essential

Not only can we thank Switzerland for giving us perfect watches and cool pocket knives, but apparently they've made some innovations in men's grooming as well. Swiss company, Task Essential improves your skin with science, using pure oxygen molecules, vitamins and other natural goodness to increase blood flow to the…

Task-Essential-Mens-Grooming
Vestal Sabbath zR3 Chronograph

Sure, the hands-only minimal look has been done with plain watches, but a chronograph? Typically chronographs have intricate faces heavy on dials, numbers and markings... but there's nothing typical about the Vestal Sabbath zR3 Chronograph. Free from excess, the Sabbath earns recognition as the most minimalist chronograph ever with a…

Vestal-Sabbath-zR3-Chronograph
CXXVI

CXXVI is a new, labor of love clothing venture from Matt Gorton and Jon Contino. Each shirt is 100% combed cotton, hand-printed, and individually hand numbered for a look you're just not going to find from American Apparel or Urban Outfitters. Based in New York, the company's theme is part…

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Ugmonk T-shirts

If you like your graphic tees to be more graphic design and less immature sex jokes, then Ugmonk might be your new favorite indie t-shirt shop. Ugmonk t-shirts express wit and personality through bold colors, typography and clever concepts that can't be ignored. We're fans of the "And Then I…

Ugmonk-T-shirts