Skip to Content

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

L.L. Bean Waxed Canvas Maine Hunting Shoe

Sometimes you just don't screw with perfection... especially when that perfection is the Maine Hunting Shoe from L.L. Bean. With nearly a hundred years since the original release, the original 1912 Maine Hunting Shoe with waxed canvas upper, flexible sole, and steel shank is here for a reunion tour, and…

llbeanwaxedhuntingshoe
To A Tee: Speech Clothing

"Always believed never doubted" is the theme that runs throughout Speech Clothing's Spring/Summer 2010 collection. The UK based brand is known for creating unique streetwear, that appeals to the music, bmx, biking, skateboarding and graphic art scenes all at once. Their 100% combed cotton jersey T-shirts are visually interesting and…

By BSacco
to-a-tee-speech
Indochino Wall Street Gentleman Suits

Being a Wall Street Gentleman these days is tough work, what with everyone's portfolios circling the drain and tracked expense accounts (no more Don Draper escapades for you), but that doesn't mean there can't be suiting up - even if it is on a budget. Indochino is bringing a little…

indochino-suits
Plus Minus Zero Watch

A man's watch says a lot about his character. Sometimes you want to go big, and sometimes you want to go home (or at least not be at work), but you always want to look good. The Plus Minus Zero watch is understated and handsome while still being innovative with…

twenty-twenty-one-watch
Navy Gingham Check Shirt by Proper Cloth

There are very few shirts that look just as good on the floor as they do on (only your shirts, her shirts always look better on the the floor) and even fewer that can do double duty at work and play. Gentlemen, the Navy Gingham Check shirt by Proper Cloth…

gingham-check-shirt-proper-cloth