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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Nixon The Re-Run

Re-runs save you from being bored at 3 o'clock in the morning, but now they can help you from looking boring too. The Re-Run from Nixon might look like it's straight out of the 80s (or a Casio catalog) but that's not necessarily a bad thing because this watch is…

nixon-watch-re-run
Bits to Atoms Bespoke 3D Printed Skull Ring

If this is unisex jewelry we'd love to meet the badass lady who's hardcore enough to sport one of these skull rings. Unlike a lot of shiny and smooth skull jewelry 3D skull rings by Bits to Atoms set themselves apart with sharp faceted edges and rugged texture. Each ring…

Bits to Atoms Bespoke 3D Printed Skull Ring
Orvis Hemp / Cotton Chambray Shirt

Farmers aren't known for having a diverse wardrobe, but when you have a hardcore utility shirt that's irrelevant. Now you too can plow with the best of them thanks to the Orvis Hemp / Cotton Chambray Shirt. The combination of natural hemp (not just for hippie necklaces anymore) and organic…

orvischambrayshirt
Marc Jacobs Blocky Nylon Backpack

Remember that sweet Jansport you rocked all through high school? It's the one that's probably still sitting in your parents basement because of all the fond "memories" you held in it. Marc Jacobs had one too, but fashion icons can't be seen sporting off the shelf, back to school bags,…

marc-jacobs-backpack
RLX Ralph Lauren Core Jacket

Up shit's creek without a paddle is no place you want to be, but it's something that's inevitably going to happen from time to time. When that time comes, you're going to want to be swaddled in the Core. RLX by Ralph Lauren does everything that Hilary Swank did wrong,…

RLXRalphLaurenCoreJacket