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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Maxx & Unicorn Co. No.43 Wallets

Instead of asking you what's in your wallet (spoiler: nothing), Capital One should be focusing on the wallet itself. If they had put some Maxx & Unicorn Co. No.43 Wallets in their commercials so many people would be signing up for the card they would have to raise their interest…

Maxx Unicorn Co No 43 Wallets
Nike Air Royal Mid QS Sneakers

Say what you want about the often ostentatious, over-the-top, generally ridiculous practices of Nike, but they just did it. Again. What started as a cure for the common shoe has turned into a complete vaccination for a brand that was only ever at home on basketball players and Turtle. If…

Nike Air Royal Mid QS Sneakers
EOS Mixtape Watches

Right around when MC Hammer entered the ministry and Kurt Cobain scratched an itch on the roof of his mouth with a well-aimed shotgun, tape cassettes became truly obsolete. The CD had hit its stride, and the those lovable plastic things that used to self-disembowel that shiny black ribbon on…

EOS Mixtape Watches
Arctic Portable Blue Laser

The product description on webpage reads fairly normally at first:  the laser emits a 445nm blue, high power 1W beam which appears up to 4000% brighter than other lasers.  Pretty cool, and pretty standard.  Then, right down at the bottom, they lay this out--"Saying this laser is extremely dangerous is…

Arctic Portable Blue Laser
To A Tee: 2010 FIFA World Cup

Here in the U.S, the World Cup might not be cause for excitement, but for the rest of the world, not paying attention is equal to watching 60 Minutes instead of the SuperBowl. Today the 2010 FIFA World Cup South Africa kicks off to much fanfare around the globe. Representing…

By BSacco
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