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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Fashion
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
1
Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

By Cool Material
Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

By Beau Hayhoe
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
Clothing
Revtown’s New Vintage Indigo Jeans Pay Homage to Denim Icons

There are few things more timeless than a pair of blue jeans. Immortalized by style icons from the screen and the stage, the fashion staple has a place in every wardrobe. Revtown has modernized the classic with their proprietary combination of Italian-milled denim and a little bit of stretch while…

By Cooper Fleishman
revtown-cm-if2-2-25
Accessories
Nike React Runner WR ISPA Sneakers

Nike just dropped the details for their latest sneaker release, and honestly, we couldn't be happier with this release. ISPA sneakers--aka Improvise. Scavenge. Protect. Adapt.-- combine standard features with a number of unique attributes that make them unlike anything else that Nike has ever produced officially. Unique colorways and an…

By Cooper Fleishman
Nike-React-Runner-WR-ISPA-Sneakers
Fashion
Aether Apparel Voyage Motorcycle Sunglasses

Aether Apparel makes some of the best motorcycle gear we’ve ever come across, and their sunglasses are no exception. Their third sunglass collaboration with CA-based SALT is the Voyage. Though not exclusively for motorcycling, they’re designed for two-wheeled adventure and the active lifestyle thanks to the lightweight and super-strong titanium…

By Amos Kwon
Aether-Apparel-Voyage-Motorcycle-Sunglasses
Clothing
JFK’s Personal Hawaiian Shirt

A Hawaiian shirt improperly worn can make you look like a middle-aged undercover cop on vacation but done right, it can teleport you to stratospheric levels of cool. This particular version, once owned by President John F. Kennedy, himself, has its place in the pantheon of ultimate tropical style. This…

By Amos Kwon
JFK-Personal-Hawaiian-Shirt
Clothing
Offhours Homecoat Blends a Comforter with a Robe

We love our favorite robe as much as any of you reading this, but we don't feel like we have occasion to wear it all that often. If we're lounging around on the weekend catching up on Netflix or trying to finish a good book, we're probably doing it tucked…

By Cooper Fleishman
Offhours-Homecoat-1