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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

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Fashion
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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The Cool Shop

What I'm buying, wearing, and using, this week.

This Great Seiko 5 Automatic Watch Is on Sale for More Than Sixty-Percent Off

We've said it before, and we'll say it again--the Seiko 5 SNK Series watches might be the only real competitor to the Timex Weekender in terms of style, versatility and bargain basement pricing. The SNK803 Seiko 5 watch--one of the best Seiko watches on Amazon--you see here might not currently…

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White Mountaineering X Danner Lace to Toe Boots

As frequent wearers of Danner boots, we'll admit we're a little biased when it comes to their creations. But our love of the brand is based on the same things you look for in a great pair of boots: consistent quality, comfort, durability and an iconic silhouette. Danner's done quite…

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Refresh Your Wardrobe with New Denim from Revtown

Whether you're looking to spark joy or just get a jump on spring cleaning, now is the perfect time for a closet refresh. We're starting by ditching all our pairs of beat up jeans we've been wearing for years in favor of crispy new denim from Revtown. Made from a…

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The ‘Games of Thrones’ x adidas Ultra Boost Collection Has Finally Been Revealed

It seems like everything related to Game of Thrones involves months, if not years, of waiting. The wait for the season 8 premiere is finally drawing to a close, and along with it, the final reveal of the entire adidas x Game of Thrones Ultra Boost collection that's been teased…

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Act Fast to Snag a Pair of Waterproof Stan Smiths for Half Off

If you're anything like we are, you have a few different pairs of adidas' legendary Stan Smith sneakers kicking around the rotation. While we'll be the first to agree that the classic iteration of the sneaker in almost all white with a colored heel accent is certainly a crowd pleaser,…

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