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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Levi’s Latest 502 Jeans Are Made with Recycled Denim Fabric

If we could only wear a single brand of jeans for the rest of our lives, we'd happily be wearing Levi's. Levi's WellThread Collection produces version of the same iconic Levi's numbers you already love, but they're made to be low-impact and completely recyclable. The latest piece added to the…

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Save up to 90% off Almost 7,000 Items at Nordstrom Rack

It's no secret that Nordstrom Rack is just one big collection of items that didn't sell at, or were returned to, Nordstrom. You love the clothing, shoes, bags, watches and everything else that Nordstrom expertly curates regularly, so it's even better when you can get those same goods at a…

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Nike’s Iconic Challenger Silhouette Is Coming Back in 2020

hen it comes to sneakers, most of us live and die by the Swoosh with very few exceptions. There's never been a better time to back the Nike brand because they've been re-releasing some of their tried-and-true stalwarts from the archives with modern archives. Case in point--the new Nike Challenger…

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STEAL: Up to 50% Off in the Everlane Summer Sale

When it comes to basics, there's no better option than Everlane. Cotton crew tees, long sleeves, henleys, pocket shirts and v-necks. Light-wash, dark-wash, skinny-fit and athletic-fit jeans. Performance and air chino pants and shorts in multiple lengths and in-seams. Sweaters. Hoodies. Terry Crews. Fleece Half-Zips. Sweatshirts. Donegal V-necks. Flannels. Band…

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The World’s First $300 Bathing Suit for Less Than $100

Vilbrequin is the world’s premium bathing suit with the price tag to match. A whopping $300 gets you a bathing suit that you could pass down like a wrist watch. It has ultra high density polyamide fabric that’s super comfortable and withstands years of chlorine and salt water. It’s got…

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