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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again
Fashion
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again
By Cool Material
How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A. How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A.
Fashion
How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A.

It’s not easy, but Danner’s long-running legacy leans on American-made craftsmanship and steadfast attention to detail.

By Beau Hayhoe
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Fashion
Meshy Is Sexshy

MeUndies’ Sheer Mesh Underwear Is Back. For Now.

By Cool Material
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
Fashion
Trafford Watch Co. S.O.E. Roadster

British watch lover and designer Nathan Trafford has a thing for vintage racing cars, old-school espionage, and history. And he imbues his line of S.O.E. Roadster watches with all three. Inspired by the WWII Secret Operations Executive in England, otherwise known as Churchill's Secret Army, three daring racers (William Grover-Williams,…

By Amos Kwon
Trafford-Watch-Co-SOE-Roadster-1
Fashion
Seconde/Seconde/ Watch Mods

Parisan watch mod shop Seconde/Seconde/'s founder Romaric André likes to add modern touches to vintage, smaller diameter watches. While he chooses mostly older timepieces with some patina, he has Massena Labs on his speed dial for more modern creations. His art involves changing out the second hand with a playful…

By Amos Kwon
Seconde-Seconde-Watch-Mods-5
Accessories
Nike ZoomX Vaporfly NEXT% 2 Sneakers

Nike, and the Swoosh as a whole, has never been a brand to rest on their laurels when it comes to performance--especially with constant innovation on the horizon. Which brings us to the latest iteration and evolution of their racing shoes built for speed--the Nike ZoomX Vaporfly NEXT% 2 Sneakers.…

By Cooper Fleishman
Nike-ZoomX-Vaporfly-NEXT-2-Sneakers-1
Fashion
Breitling x Deus Ex Machina Top Time Chronograph

The reissue of Breitling's Top Time has been nothing short of fresh, even though they first bowed back in 1964 to cater to younger customers. The latest model to take Top Time center stage is one born out of a collaboration with Australian moto brand Deus Ex Machina. This limited…

By Amos Kwon
Breitling-x-Deus-Ex-Machina-Top-Time-Chronograph
Fashion
Sevenfriday’s Latest Watch Is the Style Upgrade You Need This Year

After the last year we all had, it's time to reward ourselves with something special. We're getting a watch. Finding a great watch that combines performance, style and an affordable price tag is hard--especially if you want something unique. That's where Sevenfriday comes in with their first release of 2021--the…

By Cooper Fleishman
sevenfriday-cm-sp-3-1-01